Se é certo que todos os serviços necessitam de rendimento para sustentar o seu modelo de negócio, é também inegável que já muito tempo passou sem que o Twitter tivesse a tentação de incluir no seu modelo de negócio os Twitts patrocinados de alguma forma, rentabilizando assim a constante timeline de microblogging.
“The new service, named “Promoted Tweets,” will allow companies to place a less-than-140-character message at the top of pages of search results.
Twitter said that it was currently testing Promoted Tweets with a number of advertisers including Best Buy, Bravo, Red Bull, Sony Pictures, Starbucks and Virgin America.
Under the program, one “Promoted Tweet”, such as a sponsored message from Starbucks, will appear at the top of a search result page on Twitter for keywords that companies specifically purchase from Twitter.
Biz Stone, Twitter founder, was keen to point out that promoted Tweets will only be used if they are regarded as relevant by users.
“There is one big difference between a Promoted Tweet and a regular Tweet. Promoted Tweets must meet a higher bar—they must resonate with users,” Stone wrote in his blog. “That means if users don’t interact with a Promoted Tweet to allow us to know that the Promoted Tweet is resonating with them, such as replying to it, favoriting it, or Retweeting it, the Promoted Tweet will disappear.